Playdemic drives user engagement and revenue with live game operations on Google Play

Posted by Adriana Puchianu, Developer Marketing, Google Play

Based in the UK, href="https://play.google.com/store/apps/developer?id=Playdemic&e=-EnableAppDetailsPageRedesign">Playdemic is a free-to-play mobile games developer. Their leading game href="https://play.google.com/store/apps/details?id=com.playdemic.golf.android">Golf Clash is designed to provide a short and fun, competitive experience. It uses a simple and accessible game mechanics based on one-thumb gaming which has generated substantial user engagement, with an average of 44 minutes played over three sessions a day. Golf Clash is now played by more than 1.5 million players every day whilst the average revenue per user is equal to other platforms.

Watch Paul Gouge, CEO & Co-founder, and Gareth Jones, Head of Production, discuss how Playdemic uses live game operations ("live ops") to continuously engage players and grow their business on Google Play. Live ops are also referred to as "running games as a service"; they include the strategic distribution of content and interactions with players that are limited in time and are designed to increase engagement and monetization.

Watch more developer stories and learn about other features and best practices you can use to succeed on Google Play with the href="https://g.co/play/playbookv2-androiddevs-blog-evergreen">updated Playbook app.

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Android Developer Story: Robinhood uses Android Studio to quickly build and test new features

Posted by Christopher Katsaros, Developer Marketing, Android



Robinhood allows users to buy and sell stocks commission-free* in the US. It is designed to make financial investment easy for all users, even if you’ve never traded before.



With a team of two Android developers, the company has relied on fast tools like Android Studio to build rich new features, which have helped make Robinhood the highest-rated stock brokerage app on Google Play.



Watch Robinhood's Joe Binney, VP of Product Engineering, and Dan Hill, Android Developer, talk about how Android Studio is helping them achieve strong growth on Android.

The top Android developers use Android Studio to build powerful and successful apps on Google Play; learn more about the official IDE for Android app development and get started for yourself.



Get more tips and watch other success stories in the Playbook for Developers app.



*Free trading refers to $0 commissions for Robinhood Financial self-directed individual cash or margin brokerage accounts that trade U.S. listed securities via mobile devices. SEC & FINRA regulatory fees may apply.

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